The Life Line is not a points program. It is a client recognition program, created for one sole purpose: to make your Sporting Life experience the best it can be.

Since 1996, our Life Line Direct Marketing program has helped us determine how to best serve you. Quite simply, The Life Line is our database, which keeps track of each and every one of your purchases. We collect this information so that when we have a promotion, a special offer or new product arrival for any type of lifestyle activity you may have shown interest in, we’ll make sure you know about it first.

Once you are signed up for Life Line, we will be able to start communicating with you. Whatever your lifestyle, skiing, golfing, running or if you have an interest in fashion, there is always something happening in our stores that we want you to know about.

	Click on ‘Sign Me Up’ at the top of the page, and let us shower you with sport!
	No card or special ID will be issued; we identify all customers by their home phone number.
	You have our word (in writing) that your privacy is as important to us, as it is to you; your information will not be shared.

	Remember to give the cashier your home phone number every single time you purchase something at Sporting Life. The Life Line will automatically add the purchase information to our database.
	We can only contact you if we have your up-to-date home phone number and home address.
	If you signed up by providing us with your cell phone number you will most likely not have received any promotional mailings from us. Therefore please advise us of your address.
	If you live in an apartment building or a townhouse complex please ensure that we have your unit number on file.

If you'd like to report an address change, a name change, update any information on your file, or simply have a question, we offer several ways to contact us:

	On your next visit to any one of our stores, approach any cash desk, and let the cashier know that you’d like to make changes to your Life Line. You will be given a ‘Give Us Your Address And We Will Give Your Our Best’ form. Once you’ve entered the new information, return the form to the cashier who will deliver it to the Life Line Department.
	E-mail the Life Line Member Services at LifeLine@SportingLife.ca

The best part of Life Line is that you will always receive advance notice of sales and new product arrivals (like Adult and Junior Ski sales), invitations to special events, and many other exclusive Life Line member-only promotions.

Upon spending a certain amount at Sporting Life, you will receive an added bonus:

	With a one-time purchase of $500.00 or more (before taxes), you will receive: A Thank You Letter with $20.00 gift certificate.
	When you accumulate purchases totalling $3000.00 or more (before taxes), you will receive: A Thank You Letter with a $50.00 gift certificate.